Intelligent Utility Magazine Summer 2015
In This Issue
  • Utility2Utility: Vector (New Zealand)
     Vector, a New Zealand utility in the Auckland area, focuses on meeting the energy needs of more than 700,000 customers across the country. In this installment of Utility2Utility, we talk with communications manager Sandy Hodge on the general utility market in New Zealand, how Vector works in the mix and how the utility is utilizing social media. Additionally, Vector has developed an...
  • How utilities can address branding issues
    In the traditional sense, a strong brand translates into instant recognition of a distinct offering or service from a particular company. If done correctly, this recognition can contribute positively to mind and market share gains. It can also be a main factor influencing customers' decisions to stay with a current provider or switch.The question is: what does a brand actually measure or...
  • How utilities should personalize the commercial customer experience
     The utility industry is changing. This is news to no one. But utilities all over the world have the opportunity to take ownership of these changes and transform themselves with new, sustainable business models. One area in which change is most profound is the customer relationship.Today, consumers interact on a daily basis with companies that offer a completely personalized experience quite...
  • Cali utility meets the customer at the comfort point
     Traditional forms of utility communication tend to cover at least the Spanish language market these days, but Pacific Gas and Electric (PG&E) goes well beyond the Hispanic market to also actively engage other non-English language communities in the area, including Chinese speakers.Their tweets in Chinese grabbed our attention last year. So, we asked Fiona Chan, the utility's principal...
  • Utilities juggling big data use and consumer acceptance
    Big data is all the rage in the business world. Companies around the globe are turning to data to increase productivity and efficiencies and better market products to consumers.Retailers, for example, rely heavily on loyalty cards to send discounted product offers. Through beacon technology, many retailers know the minute a customer enters their store and use data about consumer purchasing...