Communicating
Smart Meter Value | | Exclusive Underwriter:  |
If you are involved in Management or Customer Service and are responsible for communicating the value of smart meters to your utility customers, you don’t want to miss this online discussion - Communicating Smart Meter Value.
Smart meters have become the public face of a smarter grid. Well-publicized public pushback over allegedly inaccurate meters, however, has obscured many successful rollouts. How have utilities with successful rollouts communicated the value of smart meters to their customers? What messages and media have worked? How have complaints been successfully handled? What issues need addressing?  Thursday - September 9
12:00 pm ET Cost: FREE-includes Interactive Q&A Session Join Intelligent Utility Daily Editor-in-Chief, Phil Carson, and a panel that includes Monique Austin from Austin Energy and Judith Schwartz—principal at To The Point, a technology marketing firm, to hear their answers to key questions about communicating the smart grid value proposition to customers. Municipal utility Austin Energy has had little pushback on its 400,000-meter rollout and now has a rate case pending on time-of-use pricing. Monique Austin serves as the utility’s client relationship coordinator. Judith Schwartz has been marketing new technology since she was involved with Apple’s introduction of the personal computer. She is the strategic communications consultant to the National Action Plan for DR Coalition of Coalitions, and has addressed many of the questions you have regarding how to communicate the value of the smart meter to your customers. Attend this event and you will: - Gain insight into one utility’s successful smart meter rollout and understand how Austin Energy’s customer outreach efforts have contributed to that success.
- Learn the components of Austin Energy’s customer outreach program and the messages and media used to support it.
- Hear a high-level discussion about how Austin does (or does not) fit the national picture and how local smart meter deployments figure in discussions of the nation’s smart grid efforts.
- Have access to a national perspective on communicating smart meter value and the latest thinking on customer segmentation and preferences.
Register now to learn how your peers presented the value proposition of smart meters to their customers. You will hear how they segmented customer databases and created targeted messages to resonate with each customer segment. Communicating this key value proposition correctly can result in faster customer acceptance and understanding of how the smart meter benefits them. There will be an interactive Q&A session at the conclusion of the webcast. The event is free, but seating is limited — reserve your seat today! If you are unable to make the live event, register to receive a link to the post-event recording. ABOUT INTELLIGENT UTILITY REALITY WEBCASTS
These exclusive web events provide diverse, real-world perspectives on how energy providers are building intelligent utilities to deliver on the promise of information-enabled energy. Stripping away the hype, they allow you to learn from your peers about the realities behind distribution automation, metering, demand response, and asset management deployments. | 
