Insights from our Editorial Team
Customer segmentation efforts receiving renewed attention
With utilities increasingly examining how best to engage residential customers with smart grid products and services, customer segmentation efforts are receiving renewed attention. With the proper customer segmentation effort, utilities can characterize their customers via specific qualities such as age, gender and income level and combine it with their own historic interactions with the customer. This provides a comprehensive view of the customer and the opportunity to better engage that customer with products and services that they will find valuable.
Accenture: Bundle price + value for each segment
The electric utility industry is discovering that listening to customers can inform the business case and lead to market success. Accenture has done a lot of the listening in a global study that offers specific steps for utilities in uncertain times. For the latest thinking on the way forward, read this column.
Accenture profiles the interests of the New Energy Consumer
Our industry is currently facing a broad spectrum of opportunities as well as a host of challenges. Research and analysis is ongoing to determine how best to move forward-both for utilities and for their vendor partners-as technology advances and regulators, elected officials and electricity consumers alike lurch forward in fits and starts like new dance partners still learning the steps. Today marks the first in a two-part series covering a conversation with Accenture's Greg Guthridge about the company's multi-year research program on the New Energy Consumer.
Peter Darbee's $35 million departure
PG&E CEO Peter Darbee makes a series of major missteps and retires with $35 million. What's wrong with this picture?
Best practices to increase return-on-investment
Your utility is planning to automate and mobilize field workforce management, but the challenge is costly and time-consuming with impacts across your entire organization. Tap into insights into return on investment and best practices with three utilities that have succeeded. An Intelligent Utility Reality Webcast is available for replay and it delivers detailed explanations that can help you succeed as well.
Weighing the impact
Many opportunities exist for utilities and their customers as a result of smart grid investments. But there is a delicate balance between the level of investment to make and the ultimate impact it will have on improving utility operations and customer service.
Christopher Perdue discusses this delicate balance with Guy Ausmus, senior vice president of business planning and strategy at Northern Indiana Public Service Company (NIPSCO).
Smart meters, workforce attrition and peak oil
Intelligent Utility Daily readers tell us what's important to them when they visit in droves and some post comments that provide specifics for their interest. In the past two weeks, opting out on smart meters, attrition in the utility workforce and electric vehicles produced the most insights. Get in touch with your peers in the industry by reading this column.
Utilities: start with the basics and then talk technology
A recent meeting in my community provided me with an "ah-ha!" moment about utilities' consumer education efforts, and the missing link for consumers. Utilities, it's time to get back to the basics.
Diversity of options: a strength or weakness?
The country and the energy industry is stuck in either/or thinking. What happened to the notion of diverse options to apply to diverse challenges? Our columnist uses the example of electric vehicles and those that run on natural gas or hydrogen.
The one thing the president needs to know
If you had the president's ear or the ears of his advisors, what would you say that needed to be heard about the nation's grid modernization efforts? eMeter's Chris King had that opportunity this week. He shares the encounter in this column.