But will utilities listen if customers talk?
What do utility customers really want?
And to what degree are they aware of the "smart grid"—whatever that means—and will they participate, if asked?
Surveys that purport to answer that question can be self-serving, of course, but they can also articulate or confirm perceptions with quantitative research. Today we offer you what appears to be an example of the latter, with value for utilities that do the outreach and engagement work, followed by service offerings of value to their customers.
Attention all customer service executives! Factoids on Aisle Three!