Consumer Concerns About Smart Grid

Phil Carson | Jul 12, 2010

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Mary Healey has a simple message:

Run cost/benefit analyses for smart grid initiatives' impacts on consumers. If the balance is positive, develop your messaging around that. Existing regulatory frameworks - the evidentiary hearing for utility rate cases, that is - can handle such matters.

Healey's day job is consumer counsel for the Connecticut Office of Consumer Counsel, which covers electricity, natural gas, water, cable television and telephone services. Last year she was elected to a two-year term as president of the National Association of State Utility Consumer Advocates (NASUCA). She told me her experience as general counsel at a natural gas utility has been invaluable in understanding consumer concerns. And she is conversant with the implications of smarter grids.

"Work on your relationship with your consumer advocates in your respective states," Healey said. "That's a critical relationship to develop, to know what we're thinking and for us to know what you're thinking - outside the somewhat adversarial setting in the hearing room at the public utility commission - especially if ratepayers are going to bear the cost of an initiative. Lo and behold, you might find consumer advocates supporting it."

Consumer advocates operate under oversight as well, she said. 

"We are the public persona for the invisible ratepayer and we operate in a fish bowl," she said. "So our position has to pass muster with the media and with independent, state attorneys general. If the latter doesn't like what the consumer counsel is doing, they'll say so publicly."

The crux of a consumer advocate's role, according to Healey, is to demand that cost/benefit analysis from the ratepayers' point of view.

"If you can reach consensus with the utility, then you go into the hearing room and, instead of an adversarial hearing, it can be a more supportive one," Healey said. "Building a relationship provides more of those opportunities."

Healey implied that last month's decision by the Maryland Public Service Commission to deny a rate increase to Baltimore Gas and Electric Company illustrated her point.

"The gist of the decision was that, first of all, the smart grid can't be mandatory for every single ratepayer, because they are not the same or similarly situated," Healey said. "Each has different needs and wants and one size smart grid doesn't fit all. That doesn't just mean low-income, vulnerable and elderly people. That also means the working middle class and others with concerns that have nothing to do with their income levels.

"Secondly, you can't put all the risk of this enterprise on the ratepayer. Some of that risk needs to be on the utility's shareholders. Baltimore Gas and Electric wanted to immediately recover all of its costs from day one from ratepayers, without some kind of measurement and evaluation of the benefits that would've supported those costs."

Healey said she didn't think that a template for cost/benefit analysis could be applied nationwide, due to the variety of utilities and customer bases.

"That's why there's a well-established evidentiary hearing process - to have experts on all sides weigh in and aid a good decision by the commissions," she said. "The utility bears the burden of making its argument."

That said, Healey cautioned, consumer advocates are all for appropriate changes in how electric utilities manage the grid and interface with consumers.

"We know smart grid is here and will be rolled out in some fashion," Healey said. "We want to be part of the solution. We're not naysayers by any means. We support using energy more efficiently and wisely. But there's a right way to do it. This Maryland decision helps to clarify how we might improve the utility's application. I've read some trade press that said that was a terrible decision. I think it's an opportunity for us to get it right."

The White House and the U.S. Department of Energy have reached out to electric utility stakeholders, including consumer advocates, in an attempt to "get it right." NASUCA is one such stakeholder and it will issue a white paper on consumer concerns, including data privacy, by the end of this month.

As for smart grid "messaging" - what to tell the consumer, so accustomed to flipping a light switch and fairly oblivious to electric industry issues - Healey takes a common sense approach.

"You can't substitute snappy messaging for cost/benefit analyses," she said. "You must have a robust, defensible cost/benefit case. Then, your value proposition, your messaging, should be driven off that. If the cost/benefit analysis isn't there, your message isn't going to fly."

Phil Carson
Editor-in-chief
Intelligent Utility Daily
pcarson@energycentral.com
303-228-4757  

 

 

Comments

Mary Healey

Mary Healey seems to have her head on straght. That said, is anyone else bothered by the fact that THE consumer watchdogs over utilities are governmental entities tasked to Public Utility Commissions? I am not a student of these relationships but it does seem to me a de facto conflict-of-interest exists. That's not to say watchdogs succumb to these conflicts....it is simply to say that the conflict exists.

To the subject of "consumer education": this will be easy once someone...anyone...is able to present evidence that meaningful SM/SG benefits accrue to any consumer. While I'm on the subject....it would also be "nice" if utilities were a little more forthcoming as to the benefits that accrue to them.

 

Cost/benefit is old thinking

Cost/benefit analysis is a good first step to determine if smart meters should be implemented, but there is a large gap between cost/benefit analysis and messaging.  This process described above is consistent with past utility efforts, and is more appropriate for supply side related projects where regulators rather than consumers must be influenced.

If we are going to influence consumer behavior we must consider strategic marketing of which cost/benefit analysis maybe a component.  Cost/benefit typically assumes all consumers are the same and is often at such a high level that it provides few messaging insights.  In contrast, strategic marketing segments consumers based on their needs, housing characteristics, behavior, or other means.  Based on these dimensions, we can then begin to select targets, tailor programs and services, and create messaging that is consistent with what motivates these groups of consumers. 

This is by no means an easy task, but the companies that best understand the consumer, technological, and regulatory trends will be best positioned to deliver value and reap the rewards of the new connected energy grid.

http://rubbervines.com

Room at the table?

Thanks 'Rubbervines,'

Any room in this line of thought for a tangible value proposition? If the residential customer can choose whether or not to be smart-metered, seems they'd need a good reason to do it or not do it.

And if folks can choose not to smart meter, I have a feeling that flat rate is going head skyward, providing very negative reasons to go with smart meters, which will cost far more when installed on a case-by-case basis. So there'd be wait lists to escape the tyranny of a high flat rate and a lot of anger involved in learning to defend against dynamic pricing. Perhaps?

Just a top-of-my-head guess.

Cost/Benefit Analysis Versus An Emergent Transformation

Hi Phil,

 

Behind the consumers concerns about the smart grid there is one relative to the restrictions imposed by a broken regulatory system. The underlying assumptions of the century old mandate to state regulators no longer hold for the new economy. With a lot of respect for the leadership of the National Association of State Utility Consumer Advocates (NASUCA), cost/benefit analysis are insufficient when there are non-trivial matters involved, like demand response investments to be made by customers.

 

With the article Who ‘Believes’ In Smart Grid?, you first reported about a very long dialogue in the Smart Grid Executive Forum (SGEF) group in LinkedIn to the general public and because of the work I have been doing got me very interested in the story. Seen it as a generative dialogue, the issues of the smart grid have gone well beyond those of smart meters and into the discovery of a lack of a transformation effort which has considered the customer as an unforgiving afterthought.

 

As NASECA suggest, customers should have the full right to choose whether a smart meter or any other gadget. I add that the ability to choose in the emergent world should be made in accordance with the Technology Adoption Life Cycle. As you can see next, state regulators need new mandates that transform the power industry to the emerging world.

 

After reading all the posts on that LinkedIn dialogue, I added three posts to it. Then, I followed your lead and made them available to the general public in the EWPC Blog with the serial article Initiating the Smart Grid Transformation Part 1, Part 2 and Part 3. The summary of the three posts and that article says:

 

“By following John Kotter’s suggestions about why transformations efforts fail, it becomes crystal clear that the smart grid undergoing process lacks a clear vision as it was not designed as a transformation effort, but to make use of the financial opportunities given by the stimulus package. A vision that puts customer first is urgently needed to initiate a transformation process. The emerging vision leads to two systems that mutually reinforce each other: the regulated Smart T&D Grid and the competitive Smart Enterprise that put customers first. The vision integrates the two systems into a smart grid only at real-time operation.”

 

The valuable dialogue that followed on the SGEF since then, led me to write six posts on the LinkedIn generative dialogue, which then became the second EWPC serial article A Strong IEEE Coalition Might be Required to Start Transforming the Power Industry Part 1, Part 2, Part 3, Part 4, Part 5 and Part 6. The summary of those six posts and the second article says:

 

“Applying the IEEE tagline Advancing Technology for Humanity to the power (and maybe gas and water) grids is the mean to propose the need for a strong coalition to initiate a transformation for Advancing Grids for Customers. It is very urgent and important for the IEEE Smart Grid Group of LinkedIn to start a practical coalition in every way, as soon as possible, to advance this technology for humanity, since “IEEE is the only organization able to thoroughly provide the diversity of expertise, information, resources, and vision needed to realize the Smart Grid’s full promise and potential.” Relative to humanity, we IEEE members able to contribute should go the IEEE Code of Ethics to reflect if we like the person we have become.”

 

Best regards,

 

José Antonio Vanderhorst-Silverio, Ph.D. - LinkedIn