E.PIPHANY ANNOUNCES COMPLETION OF E.6 PLATFORM

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Delivery of E.piphany E.6 Platform Marks Industry's First and Only End-to-End, Component-Based CRM Architecture SAN MATEO, Calif.-Aug. 20, 2002 - E.piphany, Inc. (Nasdaq: EPNY), a provider of customer relationship management (CRM) software, today announced the completion of the E.piphany E.6™ Platform, the industry's most advanced CRM application platform. Building upon Java 2 Enterprise Edition (J2EE), E.piphany provides a powerful infrastructure for component applications, enabling rapid deployments, flexible configurations, and greater system-to-system interoperability - all driving a lower total cost of ownership. In addition to forming the foundation for all E.piphany E.6 applications, the E.6 Platform provides a framework for customers to deploy enterprise-wide CRM solutions to truly improve their customers' experiences. According to "Comparing CRM Architectures", an August 2002 research report published by Patricia Seybold Group, "In all the framework-based comparison that we've done, and we've done many of them over the past 11 years, we've always said, 'There's no best' in the group of tools, databases, applications, or architectures that we've evaluated. We can't say that any longer. Clearly E.piphany E.6 is the best architecture in the group of five CRM architectures that we evaluated. It's open, flexible, easily customizable through metadata, and offers a broad range of approaches for integration of external applications." "The E.piphany E.6 Platform is the culmination of two years' work and delivers on our vision to allow companies to deploy a flexible Customer Relationship Backbone for enterprise-wide CRM while leveraging existing systems and investments," said Roger Siboni, president and CEO of E.piphany. "We listened to customers and anticipated market demands, and took the path to an architectural high ground that puts us years ahead of our competitors. With the E.piphany E.6 Platform, our customers will benefit from a permanent and substantial cost of ownership advantage versus today's legacy CRM applications." Phil Fernandez, E.piphany's executive vice president of products added, "This release reflects a fundamental change in the delivery of CRM software solutions. We've released a platform that delivers on the promise of component-based solutions, and exploits J2EE to its fullest extent. Leveraging the strengths of our innovative architecture and the J2EE community, we've been able to build the industry's most modern and innovative family of CRM applications." Key strengths of the E.6 Platform include: Rapid and flexible configuration and maintenance through E.piphany Tools, an easy-to-use development environment that manages all configurations in a separate, upgradeable configuration repository, without requiring the modification of the underlying application code; A single view of the customer through the E.piphany Information Model, an advanced enterprise customer data model that combines a rich out-of-the-box schema with the flexibility to access and co-manage customer data across existing enterprise systems. Unlike legacy CRM applications, the E.6 solution does not need to "own" the customer data, but can leverage existing data resources throughout companies' enterprises; Powerful data and process integration through the E.piphany Open Integration Layer, which delivers an advanced integration framework available to integrate with existing systems through Web Services, Java™, .NET™, HTTP, XML/SOAP, and leading EAI solutions; Powerful business process optimization using the E.piphany Business Process Framework, an innovative approach to defining and executing customer focused business processes at the end-user and enterprise level; A completely stateless architecture to deliver industry-leading scalability, reliability and fault tolerance, and Broad deployment flexibility through support for a wide range of software and hardware platforms, and leveraging the strengths of industry-standard J2EE application servers such as IBM WebSphere™ and BEA WebLogic™. As Patricia Seybold Group explains: "E.piphany E.6 is so much more than simply Java applications deployed on a J2EE-based platform. Its state management, data access approach, and open, metadata-driven structure make it extremely attractive by any evaluation criteria. Its characteristics have advantages that differentiate E.piphany from its competitors and deliver real benefits to you. If E.6 CRM functionality is even close to meeting your requirements, then its architecture should drive your selection decision." Availability The E.piphany E.6 Platform and E.piphany Service 6 will be available at the end of August. Businesses can purchase the complete set of E.piphany E.6 solutions, select individual applications to meet specific requirements, or deploy the E.piphany E.6 Platform as a powerful Customer Relationship Backbone and the foundation for their internal application development projects. For additional information, please contact the E.piphany sales organization at 1-877-764-4163 or on the Web at: www.epiphany.com/e6. About E.piphany E.piphany provides Smart CRM™ solutions for the largest global enterprises. The company's integrated suite of applications for Marketing, Sales, and Service, E.piphany E.6™, is driven by real-time intelligence to enable global businesses to better understand their customers and take the optimal action to improve customer satisfaction, increase revenue and reduce costs. E.piphany's applications are built on the industry's most advanced CRM architecture resulting in fast and easy deployment, the ability to adapt to changing business demands, and permanent cost of ownership advantage. Leading companies, including more than 35 percent of the Fortune 100, use E.piphany products to enhance the customer experience, improve organizational effectiveness and drive value. With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout North America, Asia Pacific, Europe, Japan and Latin America. ### This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934, as amended, including statements regarding the release of the E.piphany E.6 products, and results that may be achieved by customers using the E.piphany E.6 product. Actual results could differ materially from the forward-looking statements. Among the factors that could cause actual results to differ materially from the forward-looking statements are delays in the product development cycle, market assessments of the price/performance benefits of the E.piphany E.6 platform, delays in market and customers' acceptance and implementation of the E.piphany E.6 products, the effects of competition, and fluctuations or changes in market demand. These factors and others are described in more detail in the Company's public reports filed with the Securities and Exchange Commission, such as those discussed in the "Risk Factors" section included in the Company's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and in the Company's prior press releases. E.piphany assumes no duty to update any statements made in this press release. E.piphany, E.6, Smart CRM and the E.piphany logo are trademarks of E.piphany, Inc. All other trademarks are the property of their respective owners. Public Relations Contacts: Kim Stocks, E.piphany, 650.356.5863, kstocks@epiphany.com Brooke Chilen, Applied Communications, 415-356-0222, bchlilen@appliedcom.com Investor Relations Contact: Todd Friedman, E.piphany, 650.356.3934, tfriedman@epiphany.com
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