Intelligent Utility Insights

Featured from Intelligent Utility Magazine

  • How utilities should personalize the commercial customer experience
     The utility industry is changing. This is news to no one. But utilities all over the world have the opportunity to take ownership of these changes and transform themselves with new, sustainable business models. One area in which change is most profound is the customer relationship.Today, consumers interact on a daily basis with companies that offer a completely personalized experience quite
  • How utilities can address branding issues
    In the traditional sense, a strong brand translates into instant recognition of a distinct offering or service from a particular company. If done correctly, this recognition can contribute positively to mind and market share gains. It can also be a main factor influencing customers' decisions to stay with a current provider or switch.The question is: what does a brand actually measure or

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