Featured from Intelligent Utility Magazine
The utility industry is changing. This is news to no one. But utilities all over the world have the opportunity to take ownership of these changes and transform themselves with new, sustainable business models. One area in which change is most profound is the customer relationship.Today, consumers interact on a daily basis with companies that offer a completely personalized experience quite
In the traditional sense, a strong brand translates into instant recognition of a distinct offering or service from a particular company. If done correctly, this recognition can contribute positively to mind and market share gains. It can also be a main factor influencing customers' decisions to stay with a current provider or switch.The question is: what does a brand actually measure or
DTE Energy announced it ranks among the top electric companies for residential customer satisfaction by J.D. Power among all Midwest utilities in 2015.