Featured from Intelligent Utility Magazine
The utility industry is changing. This is news to no one. But utilities all over the world have the opportunity to take ownership of these changes and transform themselves with new, sustainable business models. One area in which change is most profound is the customer relationship.Today, consumers interact on a daily basis with companies that offer a completely personalized experience quite
In the traditional sense, a strong brand translates into instant recognition of a distinct offering or service from a particular company. If done correctly, this recognition can contribute positively to mind and market share gains. It can also be a main factor influencing customers' decisions to stay with a current provider or switch.The question is: what does a brand actually measure or
Bills will increase for some Franklin Public Utility District customers this fall, particularly those using the least energy, but average users and those with the heaviest power demands will see few changes or even pay less.